Doritos Simply Cheesy Marketing.
A simple yet effective marketing strategy that ends with Brand Association. Sex, fear, and funny sells. And you can see all three in this 40 second commercial.
Sex - Right from the get go you can see it’s the beginning of the date, but the intensity Annies up when the man is checking out the woman’s booty. Sex
Funny - Once the mother’s child notices the man checking her out and about to eat his Doritos, he confronts the man and slaps him. Boom, Funny
Fear - Instantly Fear is in the man’s eyes when he looks at the child and he says “Keep your hands off my momma, and keep your hand of my Doritos”. Now Brand association is created for viewers who enjoyed the commercial.